About Us
At Utopia Rugby Coaching & Consultancy (Utopia RCC), we believe rugby success isn’t an accident — it’s built through clarity, preparation, and excellence
Led by Samual Hickery, a professional rugby coach with over 25 years in the game, Utopia RCC provides tailored coaching programs, high-performance frameworks, and player development solutions that create real results both on and off the field.
We are Utopia RCC, we are …
Elite, not Elitist.
At Utopia Rugby Coaching & Consultancy (URCC), we believe that elite rugby knowledge should never be out of reach. Our mission is to deliver professional rugby coaching, strategy, and performance consultancy that empowers clubs, coaches, and players to unlock their potential. Whether you’re a grassroots rugby club, a university program, or a provincial or national pathway team, we bring international experience, proven results, and high-performance principles to your environment.
By blending remote consultancy, on-field workshops, and tailored performance plans, we help you sharpen skills, improve systems, and build a winning culture. With over two decades of involvement in rugby — from grassroots to professional environments — URCC delivers insights that are relatable, actionable, and designed to elevate the game at every level.
Rugby Coaching & Player Development
Position-specific, unit, and team coaching tailored to modern rugby demands.
Club & Academy Consultancy
Build high-performance systems, strategic pathways, and winning cultures.
Remote Coaching & Analysis
Video reviews, performance feedback, and development planning wherever you are.
Play better rugby, choose…
Utopia RCC.
At Utopia RCC, we know that success in rugby isn’t just about talent — it’s about the right structures, systems, and coaching expertise to bring out the best in every player and team. With experience across Europe, North Amercia, and international rugby environments, we combine technical knowledge with a player-first philosophy to help clubs, coaches, and athletes reach their highest potential.
Tailored Approach
Every player and team gets a plan built around their goals and current abilities.
Modern Game Focus
Attack strategies, defensive systems, and conditioning designed for today’s rugby.
Sustainable Development
Building long-term pathways for clubs, academies, and athletes.
Remote Coaching without limits…
Around the World
At Utopia Rugby Coaching & Consultancy, distance is no barrier to performance. Through our remote rugby coaching and consultancy services, we work with clubs, coaches, and athletes worldwide, delivering professional feedback, performance analysis, and tailored development plans straight to your screen. Whether you’re a grassroots team in Canada, a university program in Europe, or an emerging rugby nation, our methods ensure you get the same elite-level expertise as professional environments.
With tools like video performance reviews, online consultations, and data-driven feedback, we bring clarity, structure, and proven results no matter where you are. Our remote rugby coaching programs are designed to be flexible, accessible, and impactful, allowing you to improve your skills, strategies, and game understanding without the need for in-person sessions.
It is your turn…
Build. Perform. Succeed.
Let’s start the conversation today. Fill in the form, and we’ll create a plan that helps you and your team reach the next level.
At Utopia Rugby Coaching & Consultancy, we combine proven results and experience with a tailored, modern approach to help players, clubs, and organizations thrive.
From grassroots rugby development to elite high-performance systems, we deliver strategies that are practical, sustainable, and results-driven.
Whether you’re looking to improve player pathways, refine attack and defensive systems, or build a winning culture, we’ll work with you every step of the way.